Cheerleaders: Brainiac or Airhead?

The stereotype of airhead has dogged cheerleaders for decades. Where this came from is not certain, but it could be that cheerleaders naturally have bubbly personalities; unfortunately, outgoing is wrongly associated with “dumb.” Attributing this trait to cheerleading is like saying they are not well trained athletes. Nothing could be further from the truth. Cheerleaders…

Phoenix Suns Dancers: Twelve months. Twelve custom bikinis. Three colors.

Twelve months. Twelve bikinis. Three colors. DA Designs partnered with the Phoenix Suns Dancers to design picture-perfect swimwear for the team’s annual swimsuit calendar. Each year, the team director picks a theme for the upcoming calendar; Director Taryn Carmichael came to DA Designs to create swimsuits relevant to each month, while simultaneously showcasing the team’s talent…

Cheerleading Coaches: Techniques for Dealing with Parents without Boundaries

It is natural for concerned parents to get involved in their child’s extra-curricular activities. Sometimes, something strange seems to grab hold of parents where school-sponsored athletic programs are concerned. The fine line between interested involvement and parental interference can be crossed without apparent conscious awareness. Since several dynamics are involved – the good of the…

Lessons in Lycra from The Raiderettes

The Oakland Raiders cheerleading squad, the Raiderettes, spend countless hours dancing their way into the hearts of dedicated football fans around the world. Often referred to as Football’s Fabulous Females, these talented young women take their job of boosting team and fan morale seriously. In April, nearly 300 hopefuls endured the nerve-wracking audition process for…